Lululemon follows my advice

The other day, I suggested that you could talk around Olympic trademark rules: “the year between 2009 and 2011 models now in store!”

And then today I read that Lululemon is doing just that, with their line of clothes called the “Cool sporting event that takes place in British Columbia between 2009 and 2011 edition.”

Of course, this isn’t enough for VANOC! They claim that lululemon has “broken the spirit of Olympic trademark regulations.”

Their commerical rights management dude says:

“We expected better sportsmanship from a local Canadian company than to produce a clothing line that attempts to profit from the Games but doesn’t support the Games or the success of the Canadian Olympic team.”

It just totally makes me crazy to hear them use words like “spirit” and “sportsmanship”–like they’re pretending this is about anything other than money.

If trademark people really believed in the “spirit of trademark regulations” rather than the letter of the law of trademark regulations then we wouldn’t have events like when Starbucks made Puddleduck, a kids clothing store, take away the sign that said “starducks” on the table where they offered free coffee to customers. There are a million other examples.

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