Following a link that said “what’s the cost of being a nerd?” I landed at the Atlantic.Project–which looks to be a new package for the Atlantic. Set up as a series of questions, there’s a cute little video for each and links to “conventional” articles and blog posts. The whole thing looks great! Screenshot (click to embiggen):
Each question gets written out in neon in some wonderfully ordinary place, on the street, on the steps of the library, in a diner, and people are standing and sitting near them when talking in the videos.
The opposite of the neon lights though, are the questions written up to camouflage with the rest of city signage:
These are the most beautiful. The mimicry is spot on, and to see these in the city would be such a sweet, private moment of being disarmed. They remind me of my favourite Steve Lambert work:
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